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Digital Campaign Manager – Collections at M-KOPA Solar Job Opening In Kenya, Kenya – Now Hiring Confidential


Job description

Job Description

M-KOPA’s mission is to make high quality energy affordable to everyone.

OUR GROWTH SO FAR… M-KOPA has connected more than , homes in Kenya,Tanzania and Uganda to solar power with over new homes being added every day


Digital Campaign Manager – Collections

We are looking for a data-driven Digital Campaign Manager to join our team at M-KOPA.

You will develop and execute digital campaigns focused on improving loan repayment rates and optimizing collection strategies.

Working with cross-functional teams, you’ll drive impactful campaigns that enhance our collections effectiveness while maintaining positive customer relationships.


In this role, you would be responsible for:

  • Developing and executing collections campaigns.

    Create and manage targeted collections campaigns, identify at-risk customer segments, and utilize various channels including SMS, in-app notifications, and social media to drive timely repayments.

  • Conducting A/B testing.

    Plan and execute tests to optimize collection strategies and campaign effectiveness.

    Analyze results to make data-driven decisions and improve collection rates.

  • Collaborate with our analysts to track and analyze campaign performance.

    Define core collection metrics and KPIs. Monitor campaign effectiveness, prepare performance reports, and provide actionable insights for improving collection rates.

  • Optimizing collection journeys.

    Analyze customer data to identify barriers to payment and opportunities for improvement.

    Implement changes to collection workflows to increase payment rates.

  • Collaborating cross-functionally.

    Work with credit, product, commercial, customer care, and analytics teams to align collection strategies with business objectives.

    Use customer feedback and data to improve collection effectiveness.
  • Your application should demonstrate:

  • 3+ years experience and track record in developing and executing digital campaigns

  • Experience with collections management systems and customer segmentation strategies

  • Proficiency in A/B testing and campaign optimization techniques

  • Strong analytical skills

  • Excellent communication and stakeholder management skills

  • Ability to balance collection effectiveness with customer experience

  • Experience working with diverse, distributed teams across multiple countries
  • Required Skill Profession

    Advertising, Marketing, Promotions, Public Relations, And Sales Managers


    • Job Details

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