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Head of Marketing, Brand and Communications at M.P. Shah Hospital Job Opening In Kenya, Kenya – Now Hiring Confidential


Job description

Job Description

M.P. Shah Hospital is a modern -bed facility which is home to highly skilled and experienced specialists and professional medical staff.


Head of Marketing, Brand and Communications

Duties & Responsibilities: 


Marketing Strategy and Planning

  • Develop and execute a comprehensive marketing strategy that aligns with the hospital’s vision and business goals.

  • Identify key marketing opportunities to attract new patients and increase engagement with existing ones.

  • Oversee the planning and execution of multi-channel marketing campaigns, including digital, print, and outdoor advertising.
  • Brand Development and Management

  • Lead brand positioning and development to strengthen the hospital’s image as a trusted healthcare provider.

  • Ensure consistent application of brand guidelines across all touchpoints, both online and offline.

  • Continuously assess and improve brand perception and hospital reputation through various channels.
  • Digital Marketing and Social Media

  • Develop and execute a robust digital marketing strategy, including social media, website content, SEO, and online advertising.

  • Monitor trends in healthcare marketing and leverage emerging technologies to keep the hospital’s digital presence up-to-date.

  • Manage content creation and messaging to ensure that it resonates with target audiences.
  • Public Relations and Communications

  • Develop and implement effective communication strategies to engage both internal and external audiences.

  • Oversee media relations and manage crisis communications when necessary.

  • Organize and execute events, press releases, and public announcements to promote hospital milestones, services, and achievements.
  • Internal Communications

  • Foster positive relationships with staff and healthcare professionals to ensure consistent internal messaging.

  • Ensure hospital staff are informed and engaged through internal newsletters, intranet updates, and staff meetings.
  • Community Engagement and Corporate Social Responsibility (CSR)

  • Build and maintain relationships with key community organizations and healthcare influencers.

  • Drive CSR initiatives and promote hospital involvement in health education, awareness programs, and outreach.
  • Market Research and Analytics

  • Conduct market research to understand patient needs, industry trends, and competitor strategies.

  • Use data-driven insights to measure the effectiveness of marketing initiatives and continuously optimize strategies.
  • Team Leadership and Development

  • Lead and manage the marketing and communications team, ensuring alignment with organizational goals.

  • Provide mentorship and professional development opportunities for team members.

  • Set performance goals, track KPIs, and ensure high standards of creativity and execution.
  • Qualifications &Legal Requirements 

  • Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or a related field.

  • At least 8-10 years of experience in marketing, brand, and communications, with at least 5 years in a leadership role within the healthcare sector or a related industry.

  • Proven experience in digital marketing, brand management, public relations, and content development.

  • Strong leadership skills with the ability to motivate and lead a diverse team.

  • Exceptional written and verbal communication skills.

  • Strong understanding of healthcare industry trends and the ability to adapt marketing strategies accordingly.
  • Attributes 

  • Strategic thinking and problem-solving skills.

  • Ability to manage multiple projects and prioritize effectively.

  • In-depth knowledge of digital marketing platforms, social media, and SEO best practices.

  • Strong interpersonal and relationship-building skills with external stakeholders.

  • Analytical mindset with the ability to use data to drive decisions.

  • Creative, forward-thinking, and able to manage innovation within marketing initiatives.

  • Familiarity with healthcare regulations and ethical marketing practices
  • Required Skill Profession

    Business Operations Specialists


    • Job Details

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